I struggled to show off all that is special about this new lure in the photos! First off, this Diva has more weight than the normal version, and 2/3 of...
I had two repeated requests this winter: more 12" lures and more pink lures, especially for Costa and Panama. Take a look through the different angles in the photos to...
This is a brand new color and material for the proven Diva lineup, with more flash and glow than ever. The custom aqua-blue insert glows like crazy, and has multiple...
Winner Winner Chicken Dinner: this is the exact lure that scored the winning marlin for Team Tranquillo at Bisbee's Black & Blue in 2019! This is our original BFD Performer,...
Aku is a classic combination and is the Hawaiian word for Skipjack Tuna. Skipjack Tuna / Aku / Bonito are a major food source for big marlin and they feast...
Photos just can't do this incredible shell justice: you get a classic squid color and pattern, but there's flash coming from underneath like an opal. This subtle flash looks just...
The Mahi Diva in a Luminous Glow skirt combo lights up from stem to stern. The head, outer skirt and inner skirt all glow bright green. Luminous is our own...
Anybody who has spent a lot of time on the water has watched big marlin chasing mahi-mahi, particularly small mahi in spring. Ever been landing a small mahi and seen...
This killer Diva dazzles. Assassin is a classic combo among big marlin rigger lures when Skipjack and bullet tuna are around. Combine it with the blue Diva's hologram glitter, blue...