This spectacular shell is always a favorite, and for good reason! This particular shade of abalone blue makes a wonderful pelagic lure - the aqua color in the water is...
This pop-and-dive plunger has it all and then some. Glow blue insert, textured blue dragon skin, my own handmade pink/red eyes, and the extra mile of TRIPLE skirts. Classic Hawai'i...
There's not much better in the pelagic world than ice blue lures. Add an electric salmon skirt combo and you're gold. This custom ice blue inner not only glows but...
Who doesn't love ice blue and wings? This custom ice blue inner not only glows, but has big flakes of dichroic foil inside for extra flash. Ice blue dragon skin...
This is a limited run as a Valentines gift for all my malolo lovers! Glow blue insert, gorgeous deep blue dragon skin, my own handmade eyes, classy blue aurora...
This is a custom-designed bait through and through. Handcrafted 'kawakawa' shell from Maui, over my custom-made silver-grey insert that actually GLOWS and has piles of hologram flake inside for visibility...
Another sweet special run for Valentine's Day! I had a secret stash of these awesome Yozuri skirts, so I made a few lures to go with them. The bright white...
How about some marlin candy? I had a secret stash of these awesome Yozuri skirts, so I made a few lures to go with them. The bright white head glows,...
If you love purple and black for marlin, this one's for you. I custom made the pale purple insert and jumped through some chemistry hoops to make it glow - then...
This is a best bet for a universal bait no matter what's in the water. Our glowing blue head with flashy inserts and eyes is all new and improved with...
This is a brand new Bright White Vixen head with a silvery textured insert that has a shell-like iridescence. We kept this head looking like a silver streak of a...
The best of the best is kicked up and improved: our original Green Glow head and textured hologram inserts are a dead ringer match for the #1 Luminous Glow skirt...
My own custom creation, this is a textured dichroic light-shifting material that i layer over a sparkling, flashy, glowing orange insert. If you love bright colors, glow, and flash, this...
-- These 9″ plungers are perfectly designed and balanced for stability and action. Every lure is hand crafted with true keel-weighting to prevent spinning and keep it stable and performing...
A lot of work went into making you the most accurate custom Mahi Mahi lure possible, so you can lure in every pelagic that wants to snack on baby mahi!...
Made by customer request, this lure has been a consistent producer in South America for over two years now. The inner mahi head is a custom mix to duplicate that...
This is a pretty upscale skipjack ;) This slate-grey color Mother of Pearl shell is one of my favorite for emulating a real bait. Paired with genuine Specularite for depth,...
This one-of-a-kind design has everything you want in a purple summer marlin lure: amazing dusty pink silver-lip shell all around with purple paua on top. The crushed dichroic glass is...
This silvery-gray-blue bait is your go-to when the sardines are running! Angel Wing mother of pearl shell has an awesome baitfish shimmer that flashes blues, purples, silvers and greens: with...
Product placeholder - more details and photos coming ----- These 9″ plungers are perfectly designed and balanced for stability and action. Every lure is hand crafted with true keel-weighting to prevent spinning...
Proven Performance! Keel weighted, with our own specially designed oval skirt saddles, these 9″ slant-faced plunger-style trolling lures are perfectly designed and balanced for stability and action. You get a lure...
Back in the early days of BFD we offered a 'Gamma Glow' that everybody loved, so we're bringing it back even better. This is a brand new Bright White GLOW...
With or without wings, this is a classic favorite with a blue aurora back over a pink inner skirt. Our glowing blue head has flashy hologram inserts and eyes; with...
Fishing South America? Don't leave home without it. No really. We mean it.--Proven Performance! Keel weighted, with our own specially designed oval skirt saddles, these 9″ slant-faced plunger-style trolling lures are...
A brand new edition to our lineup that you won't find anywhere else! When 'flash' isn't on the menu, you want stark contrast and texture for an authentic bait that...
