Made by customer request, this lure has been a consistent producer in South America for over two years now. The inner mahi head is a custom mix to duplicate that...
If you love Dragonskin, wait 'til you get a look at this! Layer after layer, I create this multi-colored-flashy-shifting miracle of texture. With all that yummy bait going on, you...
This one-of-a-kind design has everything you want in a purple summer marlin lure: amazing dusty pink silver-lip shell all around with purple paua on top. The crushed dichroic glass is...
A beautiful mahimahi turquoise blue insert glows behind this incredible ice blue awabi shell, and the Pakula inner skirt glows through the turquoise outer. This bait was designed specifically for...
A lot of work went into making you the most accurate custom Mahi Mahi lure possible, so you can lure in every pelagic that wants to snack on baby mahi!...
This is a special edition color for our 9" Vixen, made just for you fishermen that love teal / aqua lures (there aren't many out there!) and Lumo-colored glow skirts. ...
This is a pretty upscale skipjack ;) This slate-grey color Mother of Pearl shell is one of my favorite for emulating a real bait. Paired with genuine Specularite for depth,...
Who doesn't love a sexy blue and white lure? Flashy hologram and classy MOP shell with beautiful big blue eyes. I made this classic, high-contrast look with you Gulf Coast...
Back in the early days of BFD we offered a 'Gamma Glow' that everybody loved, so we're bringing it back even better. This is a brand new Bright White GLOW...
Many of you saw this NEW custom project in the making on our YouTube channel: here's what Jana made for you fans of the CLASSICS! This 'strawberry pearl' insert was made...
Jana's custom Ivory Glow in her shell lures was a big hit, so we decided to add it to the regular lineup! This makes a killer Goggle-Eye like bait! The...
This silvery-gray-blue bait is your go-to when the sardines are running! Angel Wing mother of pearl shell has an awesome baitfish shimmer that flashes blues, purples, silvers and greens: with...
A brand new edition to our lineup that you won’t find anywhere else! When ‘flash’ isn’t on the menu, you want stark contrast and texture for an authentic bait that...
A brand new edition to our lineup that you won't find anywhere else! When 'flash' isn't on the menu, you want stark contrast and texture for an authentic bait that...
Proven Performance! Keel weighted, with our own specially designed oval skirt saddles, these 9″ slant-faced plunger-style trolling lures are perfectly designed and balanced for stability and action. You get a lure...
This is a best bet for a universal bait no matter what's in the water. Our glowing blue head with flashy inserts and eyes is all new and improved with...
With or without wings, this is a classic favorite with a blue aurora back over a pink inner skirt. Our glowing blue head has flashy hologram inserts and eyes; with...
We built a perfect lure around Blue Ocean's gorgeous Lumo glow skirt! Our glowing blue head with flashy inserts and eyes is all new and improved with better pigments, glow...
This is a brand new Bright White Vixen head with a silvery textured insert that has a shell-like iridescence. We kept this head looking like a silver streak of a...
Now brighter and whiter, this Vixen is a flashy, sassy, glowing standout. The white head creates high visibility and the textured hologram insert flashes with a shell-like iridescence; both the...
The brighter, whiter Vixen head glows and flashes like never before with intense pigment and true Earth Element, topped with a pink-yellow-pearl textured insert that has a shell-like iridescence. This...
Our brand new, brighter intense purple is paired with purple crushed hologram inserts, bright red hologram eyes and a BRIGHT colorful high-contrast skirt combo with purple, blue, black outer and...
