News, Facts & Opinions

One very important question that we are often asked, second only to "what skirt combo should I use?" is “what hook rig do you recommend?” The opinions on this subject are not only strongly held, they are as widely varied as color.  What you get here is only one opinion of the...

Opinions are like belly buttons. But there is some data and research behind the debate on lure materials. As fishermen, we have all rationalized why some lures work some days, and other days they don’t. There are lots of pretty, colorful, and flashy lures on the market and we’ve all...

This is a summary of research reporting the stomach contents of Sailfish. The Sailfish is a warm water inhabitant and seems to be very opportunistic in its feeding habits. From big water prey to reef and shallow water ocean creatures, the Sailfish seems to adapt to whatever is available wherever...

This step-by-step tutorial will show you the RIGHT way to add skirts to your BFD fishing lures. Don't let our unique oval saddles throw you off - they skirt just like a 'round' and you won't have any trouble. Our good friend Eric White, known by many as 'allyearfishing' on...

It’s time for the ocean to change again. It is not a surprise that in a fluid world nothing really ever stands still. The constant pull of the moon, the big summer hurricanes in the Northern Hemisphere are equally matched by the massive cyclones of the Southern Hemisphere, and then...

Bioluminescence and Glow in Trolling Lures We've done a lot of research and spend a good deal of time and energy thinking about glow in our lures. Why?  Because we're trying to replicate baitfish, of course, and as Humboldt discovered, a lot of bait basically 'glows.' Around 1802 Alexander von...