It's time for some fresh thought
in lure construction

Handmade. Keel-weighted.
Lifelike silhouette. Realistic action.
Anti-spin technology.
Advanced glow chemistry.
Top notch materials.
Proven skirt combos.

See Why They Catch Fish -->

Improving "luck" one lure at a time. ™

BFD began when an old commercial fisherman, an old sport fisherman, and an engineer got together and decided they could build a better mousetrap. Frustrated with lures that spin through the water, they set out to redesign the humble trolling lure and create anti-spin technology.

Who's Making Your Lures?

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New Goods!

Check Out the Latest Lures for your Spread

Check out the New SIRENS

7" Sweets that Catch Everything

One very important question that we are often asked, second only to "what skirt combo should...

Opinions are like belly buttons. But there is some data and research behind the debate...

This is a summary of research reporting the stomach contents of Sailfish. The Sailfish is...

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