It's time for some fresh thought
in lure construction

Handmade. Keel-weighted.
Lifelike silhouette. Realistic action.
Anti-spin technology.
Advanced glow chemistry.
Top notch materials.
Proven skirt combos.

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Improving "luck" one lure at a time. ™

BFD began when an old commercial fisherman, an old sport fisherman, and an engineer got together and decided they could build a better mousetrap. Frustrated with lures that spin through the water, they set out to redesign the humble trolling lure and create anti-spin technology.

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This is a summary of research reporting the stomach contents of Sailfish. The Sailfish is...

It’s time for the ocean to change again. It is not a surprise that in...

Eventually all of us pelagic fishermen discover the sad fact that our skirted trolling lures lures will turn yellow - to varying degrees - over time.

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