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It's time for some fresh thought
in lure construction

Handmade. Keel-weighted.
Lifelike silhouette. Realistic action.
Anti-spin technology.
Advanced glow chemistry.
Top notch materials.
Proven skirt combos.

See Why They Catch Fish -->

New Goods!

Check Out the Latest Lures for your Spread
9" Strawberry Pearl Jezebel with Hibiscus Eyes 9
New
Sold Out

9" Strawberry Pearl Jezebel with Hibiscus Eyes

$77.00
Custom 9" Jetted Mean Joe GLOW Custom 9
New

Custom 9" Jetted Mean Joe GLOW

$89.00
Custom Scared Shi*less Smoker Custom Scared Shi*less Smoker
New

Custom Scared Shi*less Smoker

$89.00
Custom 9" Orange Jetted Plunger with Handmade Fish Eyes and GLOW Custom 9
New

Custom 9" Orange Jetted Plunger with Handmade Fish Eyes and GLOW

$89.00

Improving "luck" one lure at a time. ™

BFD began when an old commercial fisherman, an old sport fisherman, and an engineer got together and decided they could build a better mousetrap. Frustrated with lures that spin through the water, they set out to redesign the humble trolling lure and create anti-spin technology.
Who's Making Your Lures?

Get Ready for Ahi Season

Heavy Little Bullets with Slabs of MOP
7" Heavy Rootbeer Bullet w/ MOP Slab in Pakula Combo 7

7" Heavy Rootbeer Bullet w/ MOP Slab in Pakula Combo

$67.00
7" Heavy Bullet w/ MOP Slab in Birthday Suit 7

7" Heavy Bullet w/ MOP Slab in Birthday Suit

$59.00
7" Rockette - Heavy Mini Bullet w/ MOP Slab in Northern Lights 7 Sold Out

7" Rockette - Heavy Mini Bullet w/ MOP Slab in Northern Lights

$59.00
7" Rockette - Heavy Mini Bullet w/ MOP Slab in Infinite Blue 7 Sold Out

7" Rockette - Heavy Mini Bullet w/ MOP Slab in Infinite Blue

$59.00
7" Rockette - Heavy Mini Bullet w/ MOP Slab in Dirty Monkey 7 Sold Out

7" Rockette - Heavy Mini Bullet w/ MOP Slab in Dirty Monkey

$59.00
7" Heavy Rootbeer Bullet w/ MOP Slab and Spotted Squid 7 Sold Out

7" Heavy Rootbeer Bullet w/ MOP Slab and Spotted Squid

$59.00
7" Rockette - Heavy Mini Bullet w/ MOP Slab in Strawberry Alarm Clock Sold Out

7" Rockette - Heavy Mini Bullet w/ MOP Slab in Strawberry Alarm Clock

$59.00

FREE Priority Mail Shipping in the U.S.A. for orders over $199

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News, Research, Opinions, and Tutorials

Hook Rigs for Marlin Lures
Hook Rigs for Marlin Lures

One very important question that we are often asked, second only to "what skirt combo should...

Shell or Hologram?
Shell or Hologram?

Opinions are like belly buttons. But there is some data and research behind the debate...

sailfish on trolling lure
Sailfish Feeding Habits

This is a summary of research reporting the stomach contents of Sailfish. The Sailfish is...

"I’m gonna need a few more heavy Rootbeer glow squid bullets please!"

"16 mahi on BFD lures. #%$@ EPIC!"

"Everything sucked on this lure! Wahoo, marlin, mahi ..."

"Tournament in Waianae - we placed fourth out of 148 boats!"

"This is the lure that made our day!"

"This lure is DYNOMITE!"

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