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It's time for some fresh thought
in lure construction

Handmade. Keel-weighted.
Lifelike silhouette. Realistic action.
Anti-spin technology.
Advanced glow chemistry.
Top notch materials.
Proven skirt combos.

See Why They Catch Fish -->

New Goods!

Check Out the Latest Lures for your Spread
BFD Embroidered Dri-Fit Performance Hat BFD Embroidered Dri-Fit Performance Hat
New

BFD Embroidered Dri-Fit Performance Hat

$37.95
9" Jetted Plunger with Classic Paua Shell 9
New
Sold Out

9" Jetted Plunger with Classic Paua Shell

$89.00
9" Limited Edition Dirty Monkey Custom with Specularite 9
New

9" Limited Edition Dirty Monkey Custom with Specularite

$89.00
9" Jetted Ltd Edition Lilac Pearl with Abalone Flake Spots 9
New

9" Jetted Ltd Edition Lilac Pearl with Abalone Flake Spots

$89.00

Improving "luck" one lure at a time. ™

BFD began when an old commercial fisherman, an old sport fisherman, and an engineer got together and decided they could build a better mousetrap. Frustrated with lures that spin through the water, they set out to redesign the humble trolling lure and create anti-spin technology.
Who's Making Your Lures?

ALL NEW

Fresh, Amazing Updates for the Vixen Lineup
Jet Black Vixen w/ Black Purple & Pink Contrast Jet Black Vixen w/ Black Purple & Pink Contrast
New

Jet Black Vixen w/ Black Purple & Pink Contrast

$59.00
Ice Blue Pearl Vixen w/ Blueberry Frost Ice Blue Pearl Vixen w/ Blueberry Frost
New

Ice Blue Pearl Vixen w/ Blueberry Frost

$59.00
Ahi Blue Vixen in Pink Belly Tuna Skirts Ahi Blue Vixen in Pink Belly Tuna Skirts

Ahi Blue Vixen in Pink Belly Tuna Skirts

$59.00
Black Vixen w/ Bright Blue Shimmer Black Vixen w/ Bright Blue Shimmer

Black Vixen w/ Bright Blue Shimmer

$59.00
Orange Glow Vixen w/ Spot Orange Glow Vixen w/ Spot

Orange Glow Vixen w/ Spot

$59.00
Orange Glow Vixen w/ Orange Creamsicle Orange Glow Vixen w/ Orange Creamsicle

Orange Glow Vixen w/ Orange Creamsicle

$59.00
Slate Blue Vixen w/ Sardine Glow Slate Blue Vixen w/ Sardine Glow

Slate Blue Vixen w/ Sardine Glow

$59.00

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News, Research, Opinions, and Tutorials

The Colors of Summer
The Colors of Summer

Choosing the Right Lure and Skirt Colors for Warm Water Sport Fishing Update: This is...

sailfish on trolling lure
Sailfish Feeding Habits

This is a summary of research reporting the stomach contents of Sailfish. The Sailfish is...

The Colors of Spring
The Colors of Spring

It’s time for the ocean to change again. It is not a surprise that in...

"I’m gonna need a few more heavy Rootbeer glow squid bullets please!"

"16 mahi on BFD lures. #%$@ EPIC!"

"Everything sucked on this lure! Wahoo, marlin, mahi ..."

"Tournament in Waianae - we placed fourth out of 148 boats!"

"This is the lure that made our day!"

"This lure is DYNOMITE!"

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