In 1960, an aircraft mechanic named Joe Yee began making trolling lures in his spare time.  Now, more than 50 years later, Joe quietly and modestly enjoys a pinnacle of success and craftsmanship recognized by big game fishermen the world over, all from the basement of his home in Honolulu.

Over the years Joe has been offered large orders and mass-production capabilities, but he consistently refused and stuck to his crafting.  Joe still made a few dazzling lures in recent years, by hand, one at a time.

Each of us at BFD are fortunate enough to own a few spectacular Joe Yee lures in our personal collections, and have offered a few for sale here on the website and eBay from time to time.

Eric White, who grew up next door to Joe, and Dan Magers, the founding partner of BFD, were fortunate enough to spend a great deal of time with Joe in recent years, researching and preparing what they hoped would be the definitive work on the legend himself and his craft.

"As a lure maker and a marlin fisherman, to spend time with Joe Yee, learn from him, and document his work, was a great privilege for me.  After more than 3 years of research and collaboration, we are very proud to say that our very special limited edition book, Joe Yee and His Lures, is available available for purchase through BFD, until all 1000 copies are gone. - Dan Magers