Genuine shell from Maui, customized with Aweweo pattern, this iridescent silver baitfish not only looks like it's wounded and bleeding, it has a high-contrast black/silver/red skirt combo for visibility. -------...
This Bright White little bullet has a textured hologram insert that flashes with pearly iridescence, showing pinks, yellows, greens in the water just like fish scales. This outer skirt is...
Bright colors and flash have their place, but there's nothing like a natural-looking bait with subdued colors and natural shell. This paua shell has a lot of shimmer and beautiful...
A twist on the original Purple BFD Performer, the keel-weighted 12" pop & dive plunger with oval saddles. Purple textured flashy tape over a blackinsert with a jet black hat,...
I set out to make a unique bait that looks wounded and a little bloody to a predator: silver-gray glowing insert, silver-lip mother of pearl on the sides, handpainted aweoweo-style...
Brand new style! Bright white slab MOP against a bright, color-shifting, hologram background was made specifically for these brilliant blue and pink and silver Yozuri skirts.  --- Many of our...
Brand new style for these successful little 7" plungers: real mother of pearl slab over black hologram. Old school style in a performance head. I paired this high contrast look...
This jetted smoker is a Salt & Pepper lure like none you've ever seen before. The flakes of Mother of Pearl are surrounded by genuine Specularite for depth, texture and...
This ice blue GLOW bomb has been one of my all-time best producers for Ahi and Ono in Hawaii. The glow shines right through the special transparent Paua shell from...
A bright glowing BFD Blue with textured hologram inserts that flash blues and greens and more. This one is kicked up with a high-contrast skirt combo with a glowing inner...
A very fishy, flashy version of this little 7" workhorse: a thick slab of Mother of Pearl is accented with scaly-looking abalone flakes. Though the photos may look 'blurry' that's...
Brand new style! This classic heavy slab MOP bullet has a new pearlescent backdrop that shifts from blue to pink to silver in the light. The skirt combo is a...
Newly updated in a BRIGHT Titanium white with lots of GLOW and flashy textured hologram and hologram eyes.  This bright white flasy skirt combo combines the hologram glitter of Sea Spray...
Not your average fishing hat. We wanted our fishermen to have a different type of headwear that offers the same lightweight sun protection, breathability, and quick-dry performance that everyone's favorite...
The first little mahi was is so popular, I made another version! Perfect mahi colors, bright yellow and aqua blue, with all the extra details you expect in markings and...
Sometimes I make a lure that's specific to a successful skirt combo, and this is a perfect example. The Dirty Monkey skirt combo has always been a winner, but has...
My own unique pearly purple lilac color has the extra benefit of purple glow, and in true 'Jana Special' fashion, I added individual spots of abalone flake to each head...
Now that I am able to create my own flashy dichroic 'dragon skin', I can get this ever-popular marlin lure back into production! The pearly lilac insert has glow and...
Strawberry Pearl Perfection in a performance bullet, with mother of pearl flake, and classic red eyes. This sure-fire lure has a Jana touch with a high-contrast skirt combo and inner...
I finally listened to everyone asking for blueberry pearl bullets, and made this classy classic with gobs of iridescent mother of pearl flake on the sides. I kicked it up...
Something special for your black & purple summertime marlin hunting! This jetted plunger starts with a deep purple insert that has both glow and flash mixed right in. The remarkable...
This is a classic producer with salt-and-pepper styling and flashy red eyes, but I made it a 'Jana Special' version with abalone flake instead of MOP. The abalone has depth...
Patterned after the success of my little 'ballyhoo' Sirens, these flashy, fishy, natural bullets have a long slim profile with plenty of keel weight to make them run right. And...
This spectacular shell is always a favorite, and for good reason! This particular shade of abalone blue makes a wonderful pelagic lure - the aqua color in the water is...
