News, Facts & Opinions filter by lure color

It’s time for the ocean to change again. It is not a surprise that in a fluid world nothing really ever stands still. The constant pull of the moon, the big summer hurricanes in the Northern Hemisphere are equally matched by the massive cyclones of the Southern Hemisphere, and then...

Opinions are like belly buttons. But there is some data and research behind the debate on lure materials. As fishermen, we have all rationalized why some lures work some days, and other days they don’t. There are lots of pretty, colorful, and flashy lures on the market and we’ve all...