Bright colors and flash have their place, but there's nothing like a natural-looking bait with subdued colors and natural shell. This paua shell has a lot of shimmer and beautiful...
An updated version of an old favorite! You all still ask me to make repeats of this natural-colored bait from my limited edition archives - this time its updated with...
This is a one-of-a-kind handmade lure that I created specifically to catch attention and stand out in the spread. The jetted insert is a bright glowing yellow, and has multiple...
This is how you take a classic winning lure that works everywhere, and kick it up to be something special. A bright glowing green inner, green / yellow chartreuse dragon...
Yep, I made this lure head specifically to go with the Evil combo. When something works, keep it going! Glowing blue insert, incredible dichroic dragon skin with blue, green, silver,...
If you've been a BFD for a while, you already know the magic of Mean Joe Glow: we took an old-school skirt combo that's successful all around the world, and we...
When we added our 'BFT' skirt combo to the store several years ago, it quickly became one of our best sellers all over the world., proving it to be a...
Take a look through the photos of this lure showing the different angles and you will see how amazing and unique this shell is. I custom-mixed the insert to match...
Limited Quantity - Back by Demand! Crazy beautiful dragon skin with every color-phase a squid might go through, a custom-mixed copper head insert, orange hologram eyes - and a super...
This an all-new Hellcat for everyone that loves a lavender jetted head. The custom-colored head shows off a lavender textured flashy hologram, and the head even glows purple! Multiple photos...
This a flamboyant new Hellcat for the days you want to fish Skipjack colors with a brighter kick. Rich purple and black outer with a leop chong inner gives you some...
This is a brand new, textured hologram material over a bright chartreuse glowing head for maximum flash and visibility! When you're matching the mackerel hatch for marlin bait, try a...
This is a brand new, textured hologram material over a beautiful infinite blue glowing head, for maximum flash and visibility. Add a classic flying-fish outer skirt and a multi-colored inner, you...
Screaming bright yellow head and skirts along with big ol' bubble trail jets will get some attention for sure! The clear hologram outer skirt adds lots of flash, and the GLOW...
Friends, meet Spot! When I make Spotted Beauties in the Vixen Plunger style, they don't last long. Since you all love the style, I made this small batch in a...
I might just call this lure Bloody Decks! Inspired by a customer, this lure is based on one of my most successful lures of all time, a custom Mahi with...
There's no such thing as too much detail or too much quality! I set out to create a natural looking bait with rippled awabi shell, added hologram glitter to go with the...
