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...and a cantankerous engineer set out to redesign the standard trolling lure, determined to create a performance lure thatSWIMSand doesn'tSPIN.
The unique prospect of creating trolling lures with oval saddles was born of a desire to reduce that spin, and create a more lifelike profile in the water. A lot of time, money, prototypes, and late nights later: oval saddles, multi-angled heads, and anti-spin technology were born.
Jana joined the BFD team and soon began incorporating her extensive fishing heritage with artistic ability to make unique, limited edition lures. Before long, the 'Jana Specials' became the driving product behind BFD, and every repeat customer clamored to own one of her handcrafted beauties.
With the welcome addition of a new partner in 2022, BFD becomes a 'we' again. An avid fisherman from Louisiana, and longtime customer of BFD, has stepped in with vision, funding, and a positive attitude (along with a little bit of Cajun Crazy) to help Jana produce more and innovate further.
With the added help, you'll soon see your favorite little luremaker on the docks, at tournaments, and on the boats fishing once again. You'll also see some new designs, more products, and everything we can think of to help you catch fish.
Thanks for being a BFD.