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It’s time for the ocean to change again. It is not a surprise that in a fluid world nothing really ever stands still. The constant pull of the moon, the big summer hurricanes in the Northern Hemisphere are equally matched by the massive cyclones of the Southern Hemisphere, and then...

Opinions are like belly buttons. But there is some data and research behind the debate on lure materials. As fishermen, we have all rationalized why some lures work some days, and other days they don’t. There are lots of pretty, colorful, and flashy lures on the market and we’ve all...

Bioluminescence and Glow in Trolling Lures We've done a lot of research and spend a good deal of time and energy thinking about glow in our lures. Why?  Because we're trying to replicate baitfish, of course, and as Humboldt discovered, a lot of bait basically 'glows.' Around 1802 Alexander von...

Humboldt squid (Dosidicus gigas), also known as jumbo squid, jumbo flying squid, pota or diablo rojo, is a large, predatory squid living in the waters of the Humboldt Current in the eastern Pacific Ocean. Humboldt squid are among the largest of squids, reaching a mantle length of 1.5 m (4.9 ft). Like...

Nothing in the world of offshore fishing draws more discussion than lure color. Pelagic fish feeding habits, water temperature and clarity, seasonality, prey base life cycle, light conditions, location etc. all play a role in color selection. There are lure color patterns that have been effective certain times of the year...

Premium Resins for Premium Trolling Lures Pelagic lures are not cheap, particularly the unique and handmade varieties, and those that use premium materials.  The heads of some big-name trolling lures are injection-molded in mass quantities, while others (like ours) are handmade one at a time.   On the surface, clear...